In partnership with Dalberg Development Advisors, we conducted an all India study to understand the financial lives of low-income consumers. Through this research, comprising a blend of quantitative data (demographic, psychographic, behavioural) and human-centred qualitative research, we obtained rich insights into the lives and choices of low-income consumers identifying six sizeable segments that we believe can be leveraged for better targeting in interventions.
More details on the study and the full report available here.
