State Behavioural Insights Units

The State BIUs have been instituted to advance research and learning, design innovative behavioural interventions, improve on-ground indicators and build long-term capabilities across select states.

CSBC is currently setting up behavioural insights units in Bihar and Uttar Pradesh (UP). In Bihar, we work with JEEViKA, which includes the Bihar Rural Livelihoods Promotion Society and State Rural Livelihoods Mission (SRLM) Bihar, and the Bihar Health Department.
In Uttar Pradesh, we work closely with the Uttar Pradesh Technical Support Unit (TSU) and the National Health Mission, Uttar Pradesh.

In Focus

Coaching the ultra-poor:

CSBC is designing and evaluating behaviourally-informed solutions to strengthen the coaching skills of the 4,000 frontline workers in the SJY programme led by JEEViKA. These workers support 200,000 ultra-poor families to graduate from extreme poverty through a livelihoods approach.

Driving Innovation for IFA Adherence:

The Uttar Pradesh Behavioural Insights Unit (UP BIU) has received a grant from the Bill and Melinda Gates Foundation to competitively select service providers/consortium of service providers that will design, pilot, and evaluate behavioural science interventions in the state to improve iron and folic acid (IFA) supplement uptake and adherence among women of reproductive age (WRA), including pregnant and lactating women, as well as adolescents (both in and out of school).

Engage with us

CSBC’s research team is always seeking participants for experiments! Sign up to take part in one of our studies.

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Learn more about our mobile research lab based in Uttar Pradesh.