Foundational research to systematically improve our understanding of the consumers and build an evidence base to design effective communication.
Celebrities and influencers have long been used in persuasive communication. But how do celebrities work in persuasion – is it all about popularity?
Deploying Ashoka University media students in the field, CSBC gained valuable insights into healthcare workers’ lives
“Aspiring Indians” financial segmentation study to understand key product and message design principles for low income consumers
Partnering with BBC Media Action to create an entertainment drama focused on sanitation and sexual and reproductive health issues for communities
