Key documents
In response to the COVID-19 pandemic, CSBC worked with Applied Wonder and X Billion Skills Lab on a rapid study to develop a behaviour change kit to promote COVID-19 vaccination, mask-wearing, social distancing, and handwashing amongst women who are a part of JEEViKA's self-help groups (SHGs) in Bihar.
CSBC worked with partners to develop a behaviour change kit to promote (i) the uptake of COVID-19 vaccines, (ii) mask-wearing, and (iii) social distancing and handwashing in JEEViKA self-help groups (SHGs) in Bihar. This kit included training videos, a printed toolkit with a flipchart and leaflets, and edutainment videos.
We supported JEEViKA in monitoring the roll-out of the training to over 80,000 facilitators so they can implement the activities described in the behaviour change kit in over 10 lakh SHG group meetings. We also conducted surveys with a subsample to measure the change in vaccine coverage for SHG members in Bihar.
Due to COVID-19, we did baseline and endline surveys telephonically. The results indicate significant vaccine uptake after the introduction of our kit. However, there are limitations in our evaluation design, as there were several factors and government programmes running in parallel.
We found an increase in SHG members' vaccination rates and household vaccination rates between baseline and endline. There is a positive association between the implementation of the behaviour change kit and the number of vaccinated SHG women by the endline.
CSBC identified the reasons for vaccine hesitancy and categorised the strategies based on the population's perception of the vaccine. These were:
In addition to this, there are SBCC materials designed for mask-wearing, social distancing, and handwashing, like this video:
For the evaluation, we conducted baseline and endline surveys with 1,154 SHG members from 258 blocks and 22 districts. We were interested in understanding the behaviour change kit's effect on outcomes such as SHG member vaccination, number of doses, and household vaccination rates. We also studied barriers and motivators for vaccination.
We found that
As implications and key takeaways for vaccine promotion, we suggest reinforcing the need for a timely second dose. It is also important to correct misinformation around pregnancy, breastfeeding, and comorbidities and how they relate to COVID-19, as these were the top barriers among unvaccinated women. It is vital to note that there were high vaccination rates at baseline, which led to a small unvaccinated sample for research.