Reports To
Director, CSBC
Location
New Delhi
Experience (in years)
7-8 years of work experience in a mid-senior communications role
Nature of work
This role will be responsible for developing CSBC's visibility and reputation
with key stakeholder groups (like donors, Government, academics, researchers,
etc.) using knowledge as a critical lever for institutional brand building. In
addition to a range of online and offline BAU activities like PR, social media
content, sponsorships, and events, this role will help conceptualise and drive
the execution of strategic, long-term brand-building initiatives for the Centre.
There will be extensive collaboration with the Government of India, especially
with NITI Aayog.
The Communications and Events Specialist provides leadership and support to the
organisation by managing the direction and tone of its communications, appeals,
and colloquiums/seminars/similar events.
About the Centre for Social and Behaviour Change (CSBC)
CSBC is a leading Indian behaviour science institution that drives behavioural
change measures for people and communities in need. CSBC advances the science
and practice of behaviour change, harnessing cross-disciplinary expertise in
nutrition, sanitation, maternal health, family planning, and financial services.
The Centre executes this vision through behavioural change programmes,
foundational research, and capability building. For more information, please
visit https://csbc.org.in/
Role and Responsibilities
Corporate Communications and Media
-
Build a positive image for the Centre by increasing its Share of Voice in
critical media (print, broadcast, online, etc., targeting both mainstream
and niche/academic publications).
-
Work with a media agency to drive brand-building efforts.
-
Responsible for creating quality content in collaboration with CSBC internal
teams, advisors, and sector experts.
-
Proactively lead the media engagement strategy for the Centre by profiling
spokespersons in feature pieces, op-eds, industry stories etc.
-
Additionally, PR should be used to build awareness and interest in the
practice of behavioural science in India.
Dissemination
- Strategies and execute amplification strategies to widely publicise the
Centre's marquee projects using events, videos, compendiums and other
channels.
- Collaborate with program managers and leadership teams to ensure
communication strategies support organisational goals.
Event Management
- Plan and coordinate logistics for fundraising events, donor receptions,
government events, and other special events.
- Manage event timelines, budgets, and resources effectively.
- Coordinate with vendors, sponsors, and stakeholders to ensure seamless
execution of events.
- Develop and implement event marketing strategies to maximise attendance and
participation.
- Recruit and coordinate volunteers for event support.
- Evaluate event success and provide recommendations for future improvements.
- Ensure compliance with all legal and regulatory requirements related to
events.
Branded content assets
- Create remarkable brand assets with excellent design and content for
material such as pitch documents, corporate websites, social media handles,
newsletters, blog posts, etc., with support from internal teams and media
agencies/website development agencies.
- Ensure regular updation of these brand assets.
- Implement a robust strategy to drive reach and engagement to enhance the
Centre's digital presence.
Qualifications and Skills Required
- 7-8 years of work experience in a mid-senior communications role
- A Master's degree in business management
- Well-versed with digital and social media
- Should have managed diverse stakeholders
- Exceptional oral, interpersonal, presentation skills, writing skills and the
ability to effectively interface with senior management
- Self-reliant, good problem solver, results-oriented and a passion for
innovative communication solutions with a relentless drive for flawless
execution.
Application Submission Process:
We invite you to embark on this journey by submitting your application to Ashoka
University's Centre for Social and Behaviour Change (CSBC). To ensure your
candidacy receives the attention it deserves,
Kindly follow the application submission process outlined below:
- Prepare an Updated CV:
Showcase your professional accomplishments, skills, and experiences in an
updated curriculum vitae.
- Submit Your Application:
Email your CV to careersatcsbc@ashoka.edu.in, ensuring the subject line reads
"Communication Manager – CSBC _Applicant Name>". This will help us
efficiently process your application
- Include Essential Details: Along with your CV, kindly
provide the following information
- Last compensation received: We value your expertise and acknowledge the importance of fair compensation.
- Expected salary: Share your aspirations for growth and remuneration.
- Notice period: Inform us of the time required to transition from your current role, if applicable.
- Pursuit for Excellence: We strive for excellence in all operations at Ashoka University. Therefore, only shortlisted candidates will be contacted as part of our rigorous selection process.
- Adherence to Deadlines: Please submit your application by (31st July 2024) to ensure fairness and efficiency. Applications will be shortlisted on a first-come, first-served basis, and this position will be closed soon after selection.
We look forward to receiving your application as we embark on a remarkable professional growth and development journey. Join our exceptional community at Ashoka University, where excellence is nurtured and aspirations are transformed into reality.
Application Deadline
30th October 2024