Now that we know the kinds of things that can influence our behaviour, it's time to think about what this means for behaviour change programmes.
Most policies or programmes are designed thinking that human behaviour is always rational, i.e.,we assess the situation, weigh the pros and cons, and then make a decision which is best for us.
But this often isn't the case. So, to design effective policies and programmes we need to understand real humans and their biases and contexts.