But behaviours are not always the easiest to change. Behaviours tend to be fluid and decision-making environments ever-evolving. This makes behaviour change a relatively tricky field to study.
However, behavioural science has repeatedly shown that seemingly small or insignificant changes in people's environments can have outsized impacts on their behaviours.
At CSBC, we use a four-step process to understand and design behaviour change interventions that are effective and scalable.
Click here to learn more about our process of behaviour change.