Behavioural science 101

How can we use behavioural science?

What are heuristics and biases?
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Once an issue is understood to be a behavioural challenge, behavioural principles can guide change through practical solutions:

  1. Being prompted to plan and set goals can help us follow through on our intentions.
  2. Changing the default option can lead us to choose that option while not limiting the overall choices available to us.
  3. Simple, well-timed reminders can motivate us to take action.
  4. Changing perceptions of what the prevailing social norms can make us behave differently.

It is important to identify the specifics of the issue in question before deciding if behavioural science is the right tool to solve it.
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