- Year Present
- Theme Training - Coaching
- Team Bihar Behavioural Insights Unit
Partnerships
- JEEViKA, State Rural Livelihoods Mission of the Government of Bihar
Bandhan Konnagar
Applied Wonder
This project aims to use behavioural science principles to strengthen the coaching skills of the frontline workers in the Satat Jeevikoparjan Yojana programme. The 4,000 workers in this programme support 200,000 ultra-poor families to graduate from extreme poverty through a livelihoods approach.
The Government of Bihar launched the Satat Jeevikoparjan Yojana (SJY) in 2018, a nationwide graduation approach programme. This is a pioneering scale-up to uplift 200,000 ultra-poor households out of extreme poverty by empowering them to be self-employed. JEEViKA uses village participatory appraisal and home visits to identify the poorest families and then provides an asset and monthly cash allowance. JEEViKA has hired over 5,500 SJY coaches across the state to provide mentoring to first-time entrepreneurs through home visits and weekly meetings for 24 months. CSBC has worked closely with JEEViKA and Bandhan Konnagar to produce a coaching toolkit for the SJY coaches to more effectively build entrepreneurial skills as a way out of generational poverty.
In 2022, CSBC completed a field diagnostic of the Satat Jeevikoparjan Yojana in Gaya
District, where our team observed the interactions during the weekly coaching meetings
between the SJY Master Resource Persons (MRPs) and the SJY Didis (programme participants).
In addition, our team studied the training cascade, financial flows, and management and
monitoring system for SJY. This system assessment informed our focus on bringing behaviour
science insights to strengthen the coaching component of the programme.
An extensive
literature review identified core coaching topics for first-time entrepreneurs: confidence,
goal-setting for motivation, networking, problem-solving and negotiation.
In 2023, we trialled a prototype coaching kit in Nalanda District, where 25 SJY coaches were trained and provided coaching kits to use in the weekly coaching meetings with the SJY Didis. The CSBC team was in the field to observe the coaching and record user feedback. We further developed the kit based on the user feedback and understanding of how the system can provide better support and materials to the users.
In March 2024, at the SJY Visioning Conference in Jalpaiguri, we launched an updated version of the coaching kit for SJY programme managers of all 38 districts of Bihar. The coaching kit includes a motivational video and five video tutorials on essential entrepreneurial skills. Links to these materials are given below, and you will see thepopularity and use of the kit from the thousands of #views 🖒likes.
| Motivational Movie (9 minutes) | Motivational Movie (9 minutes) A short video to inspire resilience and taking initiative, especially for SJY Didis, who may feel demotivated after setbacks. Emphasizes support from JEEViKA and the community. |
|---|---|
| Movie Release Poster | A promotional poster featuring a QR code to drive awareness and encourage viewers to watch the motivational movie.* |
| Confidence Card Game | A card game designed to encourage SJY Didis to raise their voices and participate actively in weekly coaching meetings through engaging gameplay. |
| Instructions for Card Game | Rules and guidelines for playing the Confidence Card Game, making it easy to understand and implement in coaching sessions. |
| Confidence Coaching Poster | A visual guide to activities that aim to raise confidence and foster a positive mindset in SJY Didis, helping them overcome social pressures and negativity. |
| Confidence Coaching Video | A video that encourages confidence-building and a positive mindset, despite challenges and social pressure. |
| Goal-setting Coaching Poster | A step-by-step poster showing how to set clear, exciting, and measurable goals for personal and business growth. |
| Goal-setting Coaching Video | A video aid outlining actionable steps to help SJY Didis set and achieve reachable, exciting goals. |
| Networking Coaching Poster | A poster offering guidance on building relationships and networking to grow businesses, with a focus on leveraging existing connections. |
| Networking Coaching Video | A video that provides practical steps for SJY Didis to enhance their networking skills and build relationships for business growth. |
| Problem-solving Coaching Poster | A framework to help SJY Didis break down problems into manageable parts, identify root causes, and focus on solving issues within their control. |
| Problem-solving Coaching Video | A video aid that helps SJY Didis approach problem-solving in a structured and effective manner. |
| Negotiation Coaching Poster | Basics of negotiating better deals, including how to perform a market scan and avoid rushing into decisions. |
| Negotiation Coaching Video | A video that teaches basic negotiation skills, including market scanning techniques and decision-making strategies. |
| Photo Album of SJY Didi Success Stories | A collection of success stories featuring SJY Didis as role models, building a belief in their ability to succeed and thrive. |
| Action Planner Reminder | A simple reminder and commitment device for SJY Didis to fill out during training, to be displayed at home or in the office as a motivational tool. |
| Bookmarks | Bookmarks featuring QR codes that link to the motivational video and the five coaching video tutorials, providing easy access to educational content. |
Navneet Kumar
Policy Manager (State Behavioural Insights Units)
